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First threads…planting seeds

Every design begins as a seed — an idea planted quietly in the mind before it grows into something real. This piece, silk camisole with tailored shorts, is one of those first seeds for Élixir.

I wanted to create something that felt both effortless and intentional — soft in movement, yet structured in form. Silk was chosen for its ability to flow with the body, creating a sense of ease, while the tailoring grounds the piece with quiet confidence.

At Élixir, fashion is not only about appearance. It is about story, purpose and impact. As this brand grows, our vision is to create more than clothing. We are planting the foundations for an enterprise that will support global causes connected to nature, sustainability and communities. In the future, Elixir Zone aims to give back through charitable initiatives, supporting efforts that protect communities and the life that inhabits it.

This piece also carries something deeply personal. I am creating this line in honour of my mum, who co-founded Élixir with me. She has always had an outstanding and unmistakable sense of style — timeless, confident and effortlessly elegant. Her eye for beauty, detail and individuality has shaped the way I see fashion and creativity. Every design I create carries a piece of that inspiration.

Designing this garment is the beginning of a journey. Each fabric chosen, each line drawn, and each piece produced is another seed planted — seeds that will grow into a collection, a creative platform, and a movement that connects fashion with meaning.

Élixir Zone is about entering a space where style meets purpose, where creativity honours nature, and where clothing becomes a reflection of who we truly are.

Chloé models silk design

Ramadan

Ramadan is a month of fasting observed by Muslims all over the world. Based on the lunar calendar, the fasting begins with the sighting of the crescent moon to the next. It is known as a time for prayer and reflection, the holiest month for Muslims, as it is believed the month when the Qur’an was revealed to the Prophet Muhammad. Fasting for Muslims begins when the sun is up and during this month, Muslims don’t eat or drink anything at all, breaking fast only when the sun goes down.

One of the five pillars of Islam, are the five obligations that every Muslim must adhere to, to be a good Muslim according to the faith is to fast Ramadan, known as Sawm, a prerequisite of the Islamic faith. Along with Zakat, a charity obligation, performing Hajj, a pilgrimage to Mecca, Salat, to pray five times a day and to profess the Shahadah, the first and most important pillar of Islam, to declare that there is no other God, but Allah and Muhammad is the last prophet.

The end of Ramadan is celebrated by a festival called Eid- al-Fitr. Here, believers mark the event by dressing up, eating, visiting the mosque, friends and family.

Z for Zoroastrianism

A man jumps bonfire during the Newroz celebrations wearing traditional clothes, participate in Nowruz, in Istanbul on March 24, 2019. (Photo by Emrah Oprukcu/NurPhoto via Getty Images) https://inews.co.uk/news/world/nowruz-2022-when-date-meaning-iranian-new-year-1526356

Zoroastrianism is known as one of the oldest monotheistic religions. grown in Iran and it has also moved to India, especially Mumbai, where they are known as Parsee or Parsi. They are a member of the Zoroastrian ethnic group who fled from religious persecution centuries ago. They still maintain traditions of the ancient Persian faith.

Nowruz or Nowruz is the celebration of new Year for Zoroastrians, celebrating springs arrival and symbolising rebirth, deeply tied to fire rituals as a a symbol of divine purity and life force, with celebrations involving lighting fires, spring cleaning, family gatherings, and feasting, rooted in Zoroastrianism but now celebrated by many cultures.

Zoroastrians honour the fire as a representation of their God, Ahura Mazda, seeing it as a pure, vibrant force, not worshipping the fire itself but its spiritual significance. Sacred fires are kept burning continuously in temples, requiring elaborate rituals and prayers.

Holy Fire Ceremony

 Holy Fire ceremony at the Church of the Holy Sepulchre.

Today, Saturday the 23rd of April marks the Holy Fire ceremony at the Church of the Holy Sepulchre in Jerusalem.

Holy fire being lit by Priest in Jerusalem’s Holy Sepulchre